💵 My First Ad and the Four Days Following 📰

On 7/13/2019, I launched my 1st paid ad!

For $30, facebook will run a 10 day ad. A post that can be seen by over 300 people a day! It was an exciting moment, one of those uncomfortable ones I know will bring growth.

As some of my current readers know…

I survived, and had the flexibility to make this website, by Uber driving. What surprised me about my work with Uber was that I was very good at it. I was a highly rated driver from the start. Quickly, I discovered many quality-of-life habits that made me a more effective driver.

This website was made with a few paid programs in mind, so I felt a course on Uber might be a good service I could give and make some money.

This month, I have been reading The 4 Hour Workweek by Timothy Ferriss. A piece of advice he gave is to market your potential products a little before you have a product. Why spend good money and time on a product only to learn the market doesn’t want it?

With that in mind, I realized something about my Uber course. I would gladly pay thirty dollars, learn that there is a market, or find out I shouldn’t make over thirty videos.

After running the ad by a few close friends I posted this final draft:

The most important teachable lesson I have learned over the four days since then…

Good results will come from quality work but expect a lot of harsh, if not pointlessly negative, feedback from your 1st Facebook ad.

As a new unknown with no previously established credibility, you can expect a lot of distrust from some people. It is only after we walk through that gauntlet for a while before we gain a reputation that promotes good feedback. So walk that gauntlet!

I am so grateful to the experiences and mentors who gave me the power to meet that feedback with professionalism and grace. Now, I feel enjoyment with how I handled my 1st three commentators! It is owed to what I have learned.

Here is the exchange between me and my 1st commentator, Ismael:

I saw this post shortly after I posted the ad. My blood started pumping.
Already I was working to extract any useful feedback from Ismael’s post.
I was tempted to ask Ismael to look at this situation from my perspective and charge customers $7 one-time after spending three days making videos. My better instincts prevailed.
Apologies for the long post…I loved writing this though! I had been given a chance to sell my product more, on the fly, on a comment thread everyone can see.
By reading his courses, Dean Graziosi taught me that we want to attract our ideal customer and repeal other customers. I wasn’t super keen on having Ismael’s business from the moment I saw his comment. Do not seek customers who will cause you undue frustration or have many complaints. I felt that Ismael could learn a lot from me, but he was not ready to learn.
Not only was I able to tell Ismael what was on my mind, I found a way to do it with grace. Very thankful to Dale Carnegie’s teachings that made this response possible.
I was pleasantly surprised that Ismael became supportive after our back and forth!
I was fully happy as I wrote this response. Honest too about the “advice”. Ismael had given me a lot of useful feedback. Some intentional and supportive, some unintentional and critical, all useful. Next ad I run, I will be sure to give more background to not elicit such initial mistrust.

My second commentator was Hermes:

Hermes also opened up critical, but not critical of my product. I enjoyed this little exchange. It was another opportunity to show another side of what I offered in my product. An easier conversation than with Ismael too!

My third commentor may have been named Matt but his name is of no consquence…

Because all he had to say on my ad was “motherfuckers.”

I swiftly deleted this comment without a single thought of responding. I suggest to you, my dear readers, that you will be happier by never engaging with criticism that has no value at all. Nor should such criticism be left for others to see. Delete and forget, like I did.

So how has the ad done so far?

My ad has reached 1904 people and had 69 engagements. I’ve gotten 15 likes, the likes stand out. In my ad I asked to “like or comment” if you wanted to get this product. Lets assume 60% of people who liked actually bought. That would be 9 people and $270 earned. After I put in the hard work to get the videos ready, that is money earned without me looking at it.

An encouraging start!

What really matters though is where my time spent nets the most value. For the next month, I will be working on developing a job and/or gigs that pay more than Uber. Now that my website is getting its footing, I have a lot to show for my work and can use it to negotiate exciting work opportunities.

I still may make the Uber course in the fall. The ad showed some potential ROI and a market that would benefit from my experience!

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